In explaining how important social media marketing is to a customer of mine, the best way to look at the value of social media marketing is to consider that you are expanding your sphere of influence quicker and more extensive than you would if you were face to face. We are all busy and we all have limited time to network, but if you were to spend a few precious minutes every day on your Facebook, LinkedIn and other popular SMM sites, you would find that you are connecting with people you would have never met in person. I think that’s the most exciting of all when it comes to SMM. If you need more business spend more time on your SMM. Be patient and be a give getter (as my friend Donna Reed says). This is not about selling. It’s about sharing!

