How do you get more traffic to your Twitter and Facebook pages? by Joe Bortner

Since beginning working on social media campaigns for businesses, I’ve found that there are a number of ways to grow your following on Twitter and Facebook.  Here are a few ways and tips on how to grow your social network:

i.      Hash Tags: By using hash tags (#) in your posts you will show up to users who search the term or keyword it is that you have hash tagged.  This is a great way to use keywords in your post and be found by users who don’t follow you.  For example, if I post about what happened this past week in the NFL, I will hash tag it #NFL so that anyone who is searching the NFL can find my post.

ii.      Retweeting and mentioning: This is a great way to be conversational on Twitter.  This will get you recognized by people you’re currently following and possibly have them return the favor in the future.

i.      Linking Pages: Facebook allows you to link to other pages that are currently on facebook by using the @ symbol before you say the other page’s name in your post.  This allows your post to show up not only on your page but the linked page as well.  For example, “Today I was at @McDonalds” the McDonalds would then be a link to their like page and my post would show under others on it.  This is a great way to reach people who currently do not like your page. The only stipulation with this method is that you personally have to like a page before you can link to it.

ii.      Promotions: On Facebook they have an application for running promotions.  Nothing works better for getting people to come to your page on a consistent basis better than promotions.   This will give people something to check out time after time to see what is being offered.  You could have a contest or just a print out coupon but it will keep people coming back for more and more.  It will also increase the likelihood that someone will share your page to their network

These tips and tricks are great but the number one way to build you social media presence is to use your existing network.  This can be an email contact list or just simply by talking to people in person.  Tell them that you’re on Facebook and Twitter and ask them to check it out and like your page, follow you, or both.

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